Blender Bites launches premium frozen smoothies and frappes into Walmart stores
Dancer and actress Julianne Hough invests in 1-Step Blender Bites.
Frozen food innovator Blender Bites announced that its self-titled frozen smoothies and frappes are available at 1,665 Walmart Supercenter stores nationwide. American dancer, Dancing with the Stars host, entrepreneur and TV personality Julianne Hough joins the female-led company as a strategic brand partner and investor because she was attracted to the company’s dedication to quality, innovation and retail success in Canada, the company says.
The 1-Step Smoothie and 1-Step Frappes in which consumers add liquid, shake or blend are designed to simplify the preparation of better-for-your frozen beverages while maximizing health benefits, the company says.
Blender Bites’ 1-Step Smoothies are crafted with organic fruits, greens, and functional ingredients, like whole food vitamins and minerals and probiotics in an easy-to-make products that also is certified organic, gluten-free, dairy-free, soy-free, and free of added sugars.
Complementing the lineup, the company's 1-Step Frappes offer a healthier twist on classic favorites, with 50% less sugar, calories and carbs. Dairy-free and gluten-free, the frappes incorporate functional ingredients like probiotics, adaptogenic mushrooms and collagen.
“We are thrilled to bring Blender Bites to Walmart’s vast network of stores across the U.S.,” said Chelsie Hodge, Blender Bites CEO and Founder. “Walmart has shown incredible support of our brand and has shown true collaboration over the past 18 months. This opportunity is by far the most significant in our company’s history, and it represents a transformative step towards our goal of becoming a household name in the frozen food and beverage category.”
Hough added: “I couldn't be more thrilled about Blender Bites' arrival in the US. The dedication to health-conscious innovation, combined with the commitment to bringing accessible wellness options, resonates with me deeply. I'm excited to share the goodness of Blender Bites with the U.S. market and contribute to people's journey towards healthier living.”
Among the 1-Step Smoothies available at Walmart are Liquid Sunshine, which is enriched with mood-enhancing vitamin D, Daily Defen-C, and fortified with immune-supporting probiotics, and Power Berry, a fusion of 7 organic greens and invigorating B vitamins. On the 1-Step Frappe side, Mindful Mocha, which features cognition-boosting lion’s mane mushroom, and Caramel Collagen, with collagen for skin, hair and joint support, are available. The products are available at Walmart and Walmart.com for a suggested retail price of $6.47 for a 12.7-ounce pouch.
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