Babybel teams with actors Biggs and Mollen for plant-based cheese Valentine's promotion
The brand is launching the Babybel "First Time" Experience to support cheese-lovers who try plant-based cheese.
Babybel wants to make sure consumers' first time trying plant-based cheese is with someone "they trust," stated the company. In partnership with married couple and actors Jason Biggs and Jenny Mollen, the brand is launching the Babybel "First Time" Experience to support cheese-lovers who try plant-based cheese.
Just in time for Valentine's Day, fans can enter to win their own Babybel First Time Experience kit. Winners will receive an exclusive Babybel heart-shaped box of plant-based cheese, in addition to other first-time essentials: A set of wine glasses, cheese snacking board, two matching ultra-soft robes, and a cozy blanket.
In the last year, plenty of vegan curious Babybel fans have experienced their own firsts, with Babybel Plant-Based more than doubling sales expectations. This year, even more cheese-lovers are widening their horizons to try the soft and smooth alternative dairy snack developed to taste like Mozzarella cheese.
"Mini Babybel is a delicious, creamy snack for cheese-lovers of all ages, and we're thrilled to be able to continue to grow with our fans and meet different lifestyles and evolving preferences with Babybel Plant-Based," said Melanie Nemoy, brand director at Babybel. "We know there can be nervousness and anticipation when it comes to trying your first plant-based cheese. We're excited to make sure the first time is a great one with Babybel Plant-Based, by offering the taste and texture consumers already know and love."
Starting February 2 at 10 a.m. ET through February 8 at 11:59 p.m. ET, consumers can enter the sweepstakes to win one of their very own Babybel First Time Experience kits curated by Biggs, Mollen and Babybel.
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