Chicago-based Bel Brands USA unveiled a new plant-based cheese brand — Nurishh. The introduction places Bel among the first traditional cheese companies to add plant-based cheeses to its product portfolio, the company said.
"Food plays a big role in cultivating happy and healthy moments, because the simple act of sharing a meal holds the power of bringing families together," said Florian Decaux, plant-based acceleration director for Bel. "Nurishh can help you create dishes that bring everyone to the table — like a perfectly melted grilled cheese or a delicious cheesy pizza."
Guided by Bel's French cheese-making expertise, Nurishh strikes the balance of genuine cheesy taste, meltability and comfort with plant-based goodness. Bel said the offering is certified plant-based and lactose-free, as well as a good source of calcium and vitamin B12. It contains no artificial colors or flavors.
According to Bel, Nurishh is available in six varieties: Nurishh cheddar style slices, Nurishh mozzarella style slices, Nurishh provolone style slices, Nurishh cheddar style shreds, Nurishh mozzarella style shreds and Nurishh cheddar & mozzarella style blend. Nurishh will be available at select retailers and via Amazon Fresh starting this month, with nationwide in-store availability increasing throughout the year.