NFRA to launch January dairy and frozen campaign
It's going to be a big celebration of what the aisles have to offer, and a welcome invitation back to see what consumers have been missing.
The National Frozen and Refrigerated Association (NFRA) is launching a new promotion all January focused on ReIntroducing consumers to the things they love, and some new things they might have missed in the dairy and frozen sections.
"With resolutions top of mind, we wanted to invite shoppers to reconnect with all the ways the dairy and frozen aisles can support their goals," said Julie Henderson, vice president of communications for NFRA. "The aisles offer more than ever before, so it's the perfect time to come back and rediscover old staples and new favorites."
It's going to be a big celebration of what the aisles have to offer, and a welcome invitation back to see what consumers have been missing.
The shelves are now full of diverse cuisines, exciting beverages … even innovative desserts. The number of inventive products keep growing, with more added all the time. And dairy isn't just dairy anymore. Dairy-free options have exploded…and crossed over to the frozen section as well, NFRA stated.
"Plus, foods from the dairy and frozen aisles offer the utmost in convenience. The staples you know and love are still readily available to always have on hand. Heat-and-eat and grab-and-go products have multiplied as well, bringing simplicity to even more delicious foods," the trade group added.
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