It's going to be a big celebration of what the aisles have to offer, and a welcome invitation back to see what consumers have been missing.
The National Frozen and Refrigerated Association (NFRA) is launching a new promotion all January focused on ReIntroducing consumers to the things they love, and some new things they might have missed in the dairy and frozen sections.
"With resolutions top of mind, we wanted to invite shoppers to reconnect with all the ways the dairy and frozen aisles can support their goals," said Julie Henderson, vice president of communications for NFRA. "The aisles offer more than ever before, so it's the perfect time to come back and rediscover old staples and new favorites."