My/Mochi announced the coming launch of My/Mochi Smoothie Incredibites frozen treats. The treats are real fruit puree smoothies wrapped in a pillowy blanket of mochi dough, the Los Angeles-based company says. They are available in the frozen fruit and smoothie bowl freezer of the grocery store.
"Innovation and experience are what get consumers excited," says Craig Berger, CEO of My/Mochi. "The company disrupted both frozen novelty and snacking categories with My/Mochi ice cream and continues the tradition of bringing 'mochi to the masses' with our Smoothie Incredibites. We continue to differentiate ourselves with a mochi twist on already familiar textural experiences."
Arriving this summer, My/Mochi Smoothie Incredibites treats will be available in two of the most popular flavors of blended smoothies, Strawberry Banana and Mixed Berry. Each handheld snack contains 60 calories of real fruit puree smoothie goodness mixed with pillowy mochi dough chewiness while being gluten-free, made without soy and free from GMO ingredients, My/Mochi says.