N!CK'S announced the launch of a limited-edition collection of light ice creams in collaboration with video gaming platform, Minecraft. The collection marries the innovation of two Swedish brands, merging N!CK’s patented food science technology and flavor expertise with Minecraft’s game elements to create treats that are a healthier alternative to the full-fat and high-calorie ice creams on the market, stated the company.

Each of the keto-friendly flavors in this collection contain elements that are unique to the game, including:  

  • Emerald Minta (4g net carbs; 270 calories per pint): Creamy mint ice cream peppered with tasty peppermint chips.
  • Cake Blocka (5g net carbs; 270 calories per pint): Creamy birthday cake ice cream is swirled with luscious strawberry and dotted with sprinkles. 
  • Peanöt Choklad Glowdust (5g net carbs; 370 calories per pint): Rich chocolate ice cream with little gold mines of peanut butter cups. 
  • Enchanted Äpple Pie (5g net carbs; 280 calories per pint): Sweet apple pie ice cream and a magical swirl of graham cracker crumble.

When N!CK’s founder, Niclas "Nick" Luthman’s mom was diagnosed with diabetes, she wanted to still eat the foods and snacks she loves. Nick, a mechanical engineer by trade, got to building and creating better-for-you solutions for all of society, including his mom and himself.

“Bringing Minecraft to life in our latest N!CK’s light ice cream flavors and unique packaging was a dream come true for our team. We are beyond excited to be partnering with Minecraft to share the limited-edition collection with their community and beyond,” said Carlos Altschul, N!CK’s CEO. 

The ice cream collection is the first of its kind to bring Minecraft flavors to life in the real world, while also offering the square pixelation design from the game. To this end, each pint is packaged in distinctive square containers, a departure from N!CK’s traditional round pints, as a physical embodiment of Minecraft’s signature in-game blocks.