Go-GURT and Minecraft are joining forces to bring fans a new, limited-edition Minecraft Go-GURT. 

Just like Minecraft empowers kids to craft their own worlds, Go-GURT offers a mess-free way to fuel kids' imaginations with unique in-tube surprises.  

• Go-GURT Protein 
1. Go-GURT Protein is the snack "you know and love," now with a boost of extra protein to help keep you and your family powered throughout the day.  
2. Available in Strawberry, Strawberry Kiwi and Berry, Go-GURT Protein serves up flavor and fun – on the run!
3. Go-GURT Protein is available in stores nationwide for MSRP $4.59 
• Simply Go-GURT 
1. Simply Go-GURT has no high-fructose corn syrup, added color or artificial flavors and each serving is a good source of calcium and contains vitamins A & D, making it the after-school snack that families love, and parents feel good about! Pack it frozen in lunchboxes or eat it straight from the fridge.   
2. Available in flavors like new Vanilla, Raspberry and classic Strawberry, now with refreshed packaging and fun tube designs, Simply Go-GURT is a simpler way to snack, states the company.