Frigo Cheese Heads to raise money for charity
Company is teaming with YouTube Influencer on Sept. 20.
Frigo Cheese Heads is hosting an online gaming livestream with YouTube gaming influencer Jerome Aceti, also known as JeromeASF, beginning at 7 p.m. EDT Tuesday, Sept. 20, to celebrate National String Cheese Day and support Make-A-Wish during Childhood Cancer Awareness Month.
The brand has donated $3.4 million to Make-A-Wish since 2005, and this year is committing an additional $5 per livestream participant, up to $25,000, to fund life-changing wishes for children with critical illnesses.
“We know wishes inspire hope, renew joy and give a child with a critical illness a piece of their childhood back, which is why we’re proud to support Make-A-Wish with this charity livestream and help more wish kids realize their dreams,” said David Cherrie, Saputo Dairy USA vice president, marketing and innovation.
"We appreciate the opportunity to partner with Frigo Cheese Heads for this charity livestream during Childhood Cancer Awareness Month," said Richard K. Davis, president and CEO of Make-A-Wish America. "There's a gap between the number of wishes we're granting and the wishes waiting. When you donate to Make-A-Wish, you have a direct, immediate and positive impact on a child's medical journey, because a wish can be an important part of the healing process, helping kids deal with and even overcome their illness."
JeromeASF, who has 5.5 million YouTube subscribers, will play his favorite game during the livestream and share more about Make-A-Wish and where he gets his inspiration. The event will include Frigo Cheese Heads snacks and swag giveaways as well as other fun surprises for live-streamers. Participants can also make their own contribution to Make-A-Wish during the livestream to add to the donation total or at any time at Wish.org.
“Combining gaming and charity is something I passionately support, so I am excited to partner with Frigo Cheese Heads to support Make-A-Wish in honor of National String Cheese Day,” said Jerome Aceti, online entertainer and digital media entrepreneur. “I can’t wait for everyone to join me on Sept. 20 at 7 p.m. EDT for some fun, cheesy surprises and an awesome livestream.”
To join the livestream, which begins at 7 p.m. EDT, Tuesday, Sept. 20, go to JeromeASF’s YouTube channel.
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