Johnson County, Kansas-based Country Crock announced the launch of their Plant Cream, a new plant-based alternative to dairy heavy whipping cream that can be used in endless cooking and baking recipes, it says. The newest innovation from the Upfield brand offers a no-sacrifice substitute with an easy 1:1 swap with dairy, elevating meals to be more rich and flavorful.
The company’s new Plant Cream is the latest extension of the Country Crock Plant Based line of dairy-free and vegan products. In addition to being dairy-free, Country Crock Plant Cream is soy-free and certified plant-based by the Plant Based Foods Association (PFBA). With 29% less saturated fat than dairy heavy whipping cream, it's the perfect plant-based heavy cream replacement, according to the company.
"Country Crock Plant Cream is a must-have, secret weapon ingredient to have in the kitchen. Its versatility and delicious taste make it perfect for vegetarians, dairy intolerant or plant curious consumers," says Natalie Cooper, brand lead for Country Crock. "We believe that once consumers make the switch, they will find surprising ways to enjoy it, including reheating leftovers, making ultra-creamy pastas, or baking a delicious dessert."
To celebrate the new Plant Cream, Country Crock recently launched the "We Defied Dairy" campaign. The campaign, which includes spots on Connected TV, Linear TV, and digital platforms, demonstrates how Country Crock Plant Cream along with Country Crock Plant Butter is made with plant-powered ingredients.
Country Crock Plant Cream is available for a suggested retail price of $3.99 for a 16.9-ounce carton and can be found nationwide in the refrigerated dairy cases at Kroger, Publix as well as regionally at Price Chopper, Piggly Wiggly Alabama, Albertsons, Safeway and United Supermarkets.