Cosmic Bliss is asking America to scream for ice cream. As a brand on a mission to flip the food system to a more organic and regenerative supply chain, Cosmic Bliss is rewarding consumers' "ice-screams" with free ice cream and donations to nonprofits supporting the research and progression of organic and regenerative farming practices.

Throughout July, the purpose-driven brand is calling on consumers nationwide to join the challenge by sharing a joyous video of themselves "screaming for ice cream" and for a better planet on social media while tagging the brand (@findcosmicbliss) and using the hashtag #icecreamforabetterplanet. Every video posted with #icecreamforabetterplanet contributes toward a $50,000 donation goal to the Rodale Institute and Regenerative Organic Alliance in partnership with 1% of the Planet. In addition, one lucky fan will take home the grand prize of a year's worth of free ice cream from Cosmic Bliss.

"At our core, Cosmic Bliss has always been deeply committed to supporting farming systems that are healthier for humans, animals, and the planet. We believe how you source your ingredients matter. How you contribute to the regeneration of our food system matters," said Shilpa Gadhok, vice president of brand marketing at Cosmic Bliss. "We're excited for everyone to show how much they care, have some fun, help 'scream' for the attention that regenerative agriculture and organic farming deserves, while still enjoying a spoonful of bliss from the planet we all care so much about."

Regenerative agriculture is a core tenant in the brand's efforts to flip the food system. Cosmic Bliss believes that food consumption shouldn't be filled with compromises on taste, one's health or impact on the environment. All products are certified organic, gluten-free, non-gmo project verified, contain no soy, sugar alcohols or artificial sweeteners. 

Cosmic Bliss is committed to donating a minimum of 1% of its annual revenue to environmental nonprofits that further the mission, research, and education of organic and regenerative agriculture. To do so, they work with 1% for the Planet to certify donations and pair with like-minded non-profits. The company has also taken on the initiative to improve the sustainability of its packaging, as the first brand to use a plant-based biopolymer in its pint packaging since 2019, and the brand uses recycled and renewable materials across their novelty packaging. Cosmic Bliss is a member of the Sustainable Food Trade Association (SFTA), Organic Trade Association, and the Oregon Organic Coalition.