Halo Top, a brand of Le Mars, Iowa-based Wells Enterprises Inc., said it made a change to its dairy light ice cream recipe to deliver an even creamier texture while maintaining the same great taste. Each of the pints in Halo Top’s dairy ice cream portfolio will continue to be lower in calories and sugar than regular ice cream and offer a good source of protein “so ice cream lovers can feel good about every bite.”
Halo Top said it is debuting its new recipe with a brand new flavor, Chocolate Cake Batter. The flavor combines a chocolaty cake-batter light ice cream with colored sprinkles to transport consumers back to their childhood kitchens, sneaking batter straight from the bowl.
“Throughout 2022, our fans can now enjoy their favorite Halo Top dairy light ice cream flavors with even creamier texture thanks to our latest reformulation,” said Pete Gargula, Halo Top brand manager. “The new recipe will give fans all the delicious taste they know and love from Halo Top with an increase in creaminess.”
Halo Top said it is always looking for new and innovative ways to craft quality desserts fans will love and feel good about eating. The new recipe includes ultrafiltered skim milk and other high-quality ingredients to bring that luscious ice cream texture to all Halo Top dairy pints. Halo Top’s new creamier recipe will be available in its full line of flavors, including Chocolate Cake Batter, in the frozen aisle of grocery stores nationwide (suggested retail price: $4.99). The pints will feature a “Now Creamier” label on their packaging.