Challenge Butter, a Dublin, Calif.-based butter brand, launched Challenge Butter Snack Spreads. As consumers are seeking easier ways to add flavor to meals and snacks with fresh ingredients, Challenge Butter says it designed the offerings for topping, dipping, spreading, slathering, sautéeing and more.
Made with real butter and no artificial flavors, the Snack Spreads are available in six varieties, Challenge Butter notes. Dessert flavors include Vanilla Fudge, Chocolate and Salted Caramel. Seasoned varieties include Buffalo, Everything and Garlic Parmesan and Herb.
“The Challenge Snack Spread line adds a new, flavorful twist to our beloved, freshly churned butter, making it possible for consumers to enhance their favorite snacks and meals quickly and easily,” says Michael Burdeny, president of Challenge Dairy Products Inc. “Even after 110 years, Challenge continues to push itself to bring fresh innovation to the category, responding to consumers’ shift to consuming more snacks and seeking ways to further enhance those eating occasions.”Challenge Butter Snack Spreads are packaged in 6.5-ounce tubs and have a suggested retail price of $3.99. They began rolling out in Albertsons and its subsidiaries, Meijer, Spartan Nash, Harris Teeter, SaveMart, Lucky’s, Lowe’s Foods and Woodman's Markets locations in late March, the brand said, with additional retail availability to follow this summer.