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    New Dairy ProductsIce Cream/Novelties

    Wells Enterprises debuts Bomb Pop Nerds

    The frozen novelty is a flavor mash-up.

    Bomb Pops Nerds
    April 6, 2022

    Bomb Pop, the classic ice pop brand from Le Mars, Iowa-based Wells Enterprises Inc., teamed up with candy brand Nerds to develop the ultimate flavor mash-up: Bomb Pop Nerds. The sweet and tangy flavors of strawberry, watermelon and grape Nerds are all packed into a delicious three-flavors-in-one ice pop that treats Bomb Pop and candy fans alike to the taste of Nerds in a frozen and iconic way that only Bomb Pop can deliver, the company says.

    "Just like there are multiple flavors in every Bomb Pop, each Bomb Pop fan has a multitude of diverse passions," says Ryan Roznowski, senior brand manager for the Bomb Pop brand. "We aim to celebrate that — being 'not one thing' — every time we breathe life into a new Bomb Pop. We're constantly inspired by our multidimensional fans, and that inspiration leads to magical things like our new Bomb Pop Nerds."

    The Bomb Pop Nerds product is available nationwide at Walmart and other select grocery retailers for a standard retail price of $3.99 for a box of 12 1.75-ounce pops, Wells Enterprises says.

    KEYWORDS: frozen novelties ice pops new dairy products

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    Related Directories

    • Wells Enterprises Inc.

      Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 1,100 ice cream and frozen novelty products, including its signature brand, Blue Bunny® and the iconic Bomb Pop™.
    • Ex Corde Enterprises

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