The California Milk Advisory Board (CMAB), Tracy, Calif., announced the launch of a consumer promotion focused on starting off 2022 with health and wellness in mind. The “Renew, Reset, Restore” campaign communicates the message that high quality, sustainably sourced California dairy products are a delicious and effective way to help achieve lifestyle goals in the new year. The featured promotional menu includes innovative smoothie and smoothie bowl recipes made with Real California milk, yogurt and cottage cheese.
The month-long promotion, which runs through Jan. 30, will be supported with a rebate offer on California dairy products through the Checkout 51 platform, CMAB said. Integrated digital media will include geotargeted email blasts, banner ads and in-line recipe pairings throughout Chicory’s recipe network; sponsored social media posts; targeted display banner ads; Instacart SEO; retailer shopper marketing; and food influencer partnerships.
“Dairy foods are high in powerful proteins, making them a great option to help with reaching health and wellness goals,” said Katelyn Harmon, director of business development, U.S. retail for the CMAB. “These proteins fuel the body by providing a unique combination of nutrients only found in real dairy. These recipes are designed to be delicious, packed with nutrients and as easy to make, whether they are enjoyed at home or on the go.”