The Urgent Company acquires Coolhaus ice cream brand

The company plans to transition to Perfect Day animal-free ‘dairy.’

The Urgent Company, the Los Angeles-based consumer brands subsidiary of Berkeley, Calif.-headquartered Perfect Day, announced the acquisition of Coolhaus, a women-owned ice cream company, from Sunrise Strategic Partners, Boulder, Colo., and other shareholders. Los Angeles-based Coolhaus joins The Urgent Company’s family of brands, including Brave Robot, Modern Kitchen and California Performance Co. Coolhaus ice cream is sold in more than 6,000 stores nationwide, including Whole Foods, Thrive Market, Walmart, Sprouts, Kroger, and National Co-op Grocers.

The Urgent Company said both companies’ teams came together out of a shared passion for a more sustainable, equitable food future and are committed to using this acquisition as an opportunity to amplify their missions in this exciting next chapter for both companies.

Since 2009, Coolhaus has disrupted frozen dairy with innovative novelties, bringing its social mission to the forefront of its delicious products, The Urgent Company said. One core tenet of its work toward this mission is creating ice cream for positive change — specifically to empower entrepreneurs with diverse backgrounds — including its flavors that give back. As Coolhaus joins The Urgent Company, merging resources and structure, this social impact will expand.

The Urgent Company and Coolhaus teams plan to transition Coolhaus traditional dairy products to products that use Perfect Day animal-free “dairy” in the months ahead. According to The Urgent Company, Perfect Day animal-free “whey” protein generates up to 97% fewer greenhouse gas emissions than traditional dairy protein.

As part of the acquisition, the Coolhaus team will join The Urgent Company, deepening the company’s commitment to and perspective on inclusivity in the food industry with its women-led and founded and LGTBQIA+ pride values, The Urgent Company said. Natasha Case will join The Urgent Company as its new president of brand experience. Ryan Bennett will also join as senior vice president of operations and integration, bringing important expertise to how the companies work together efficiently for greatest impact.