The 10th annual National Dairy Council (NDC) New Product Competition is seeking the next innovative dairy product from U.S. college students. Undergraduate and graduate students are eligible to compete by developing innovative dairy-based products for gamers, Rosemont, Ill.-based NDC said. Successful entries will meet competition criteria, demonstrate innovation and provide value to consumers.

NDC said the competition is an opportunity for students to develop products that are in line with industry and consumer insights to uncover innovative dairy-based products for gamers. Consider that:

  • 94% of young people play video games in some capacity.
  • 60% of gamers say video games help them be social.
  • 90% of gamers ages 21-35 regularly eat food and drink while gaming.

The judging panel will include experts from across the dairy industry. Winning teams will be recognized at the American Dairy Science Association’s annual meeting in Kansas City June 19-22, 2022. A combined $16,000 in cash prizes will be awarded, including $8,000 for first place, $5,000 for second place and $3,000 for third place.

The deadline for submissions is Jan. 17, 2022. Full contest details can be found at For more information, contact NDC’s Rohit Kapoor at