The National Dairy Council (NDC) and its New Product Competition is seeking the next innovative dairy product from college students across the United States and Canada. The goal of the eighth annual competition is for students to develop a dairy or dairy-based product that satisfies consumers’ desire for performance nutrition, Rosemont, Ill.-based NDC said.

Insights related to this area, NDC noted, indicate:

  • 75% of U.S. adults are current or potential consumers for sports and nutrition food and beverages.
  • Looking or feeling good, maintaining/improving strength and losing or maintaining weight are among the top motivators across gender and age groups.

A judging panel consisting of experts from across the dairy industry will award $16,000 in cash prizes: $8,000 for first place, $5,000 for second place and $3,000 for third place. Winning teams will be recognized at the American Dairy Science Association’s annual meeting in June, NDC said.

The deadline for submissions is Jan. 14. For more information, visit or contact Rohit Kapoor at NDC (