General Mills added new cultured dairy products under several of its brands. The Minneapolis-based company says it debuted Yoplait Skittles, Yoplait Power, Go-Gurt mystery flavors and Oui Layered Dessert Strawberry Cheesecake with Chocolate Crust.
Yoplait Skittles is a limited-edition yogurt offering designed to taste like the candy consumers know and love with the goodness of Yoplait yogurt. It has a suggested retail price of $0.68 for a 6-ounce cup.
General Mills says Yoplait Power is the first national brand yogurt with a unique combination of vitamins D, A, C, E and zinc that may support the immune system (not intended to treat or prevent any illness). Paired with a medley of fruits, creamy yogurt blend and chia seeds, the new yogurt is available in four flavors: Strawberry with Acai and Chia, Blueberry with Blackcurrant and Chia, Cherry with Pomegranate and Chia, and Mango with Orange and Chia. It has a suggested retail $1.29 for 5.2-ounce single-serve cup.
General Mills also unveiled Go-Gurt mystery flavors. Starting in June, four limited-edition Go-Gurt mystery flavors, in eight- and 16-packs, will come out one-by-one, and it’s up to consumers to solve the mystery. Players visit Go-GurtMystery.com directly or via the on-carton and tube QR code for a chance to win swag, tech and gift cards instantly. Guessing the flavor earns a shot at winning the grand prize of $5,000.
Finally, General Mills introduced Oui Layered Dessert Strawberry Cheesecake with Chocolate Crust. The newest flavor in Oui by Yoplait’s decadent Layered Dessert offerings, it is a spin on creme fraiche — a cultured French cream — combined with real strawberry fruit and a chocolate crust for an indulgent yet refreshing dessert experience. The offering is available for a suggested retail price of $3.99 per two 3.5-ounce glass pots, General Mills says.