Minneapolis-based General Mills released :Ratio Protein, a high-protein dairy snack to help consumers as they kick-start their health routines. According to the company, the single-serve offering has the most protein in the yogurt aisle; it contains 25 grams of protein and just 3 grams of sugar.
The introduction of :Ratio Protein expands the :Ratio product line. General Mills said the brand delivers products with great taste to help consumers achieve wellness goals. This convenient new snack option is offered in five flavors, including Strawberry, Vanilla, Blueberry, Coconut and Key Lime.
“As a leader in the yogurt and dairy category, General Mills is focused on product innovation to help our consumers meet their varying health and fitness goals,” said Doug Martin, president, General Mills dairy operating unit. “We know consumers are seeking protein, and with the introduction of :Ratio Protein, we’re providing a delicious solution within a familiar snack that delivers the most protein in the yogurt aisle in a single-serve cup.”
Along with the new product, :Ratio introduced the limited-edition Dairy Dumbbell, which is a weighted spoon. As a nod to :Ratio Protein’s 25 grams of protein, each Dairy Dumbbell weighs 2.5 pounds — just the right heft to flex with every bite, General Mills said. Starting today, the brand is giving away 300 Dairy Dumbbells. Consumers may visit giveaway.ratiofood.com to claim their very own Dairy Dumbbell while supplies last.