Aakash Chemicals & Dye-Stuffs, a Glendale Heights, Ill.-based value-added supplier of colorants and specialty ingredients, said it rebranded as Vivify Specialty Ingredients.

"Vivify is an industry leader in colorants and specialty ingredients, serving customers across multiple consumer and industrial end markets. Following organic growth and several transformative acquisitions, we are changing our name to better reflect the increased breadth of our product and solutions offering under a single name,” said Devlin Riley, CEO. “The powerful Vivify logo and the tag line ‘Color, Ingredients, Innovation’ effectively capture our value-added capabilities, representing an exciting next step in our journey as a company. We look forward to continuing to provide our customers with the high level of service they have become accustomed to under the Vivify brand.”

The new website, www.vivifycompany.com, highlights Vivify’s capabilities, products and services to customers in the personal care and cosmetics, food and beverage, packaging, plastics, coatings and seed treatment industries. Along with the new brand and logo, the new website offers a seamless and intuitive customer experience and includes features such as sample ordering, the company said.

Vivify also said its subsidiary Calico Food Ingredients, a supplier of colors, flavors, vitamins and coatings, simplified its brand to Calico while unveiling a new logo and website. The new website, www.calico.ca, highlights Calico’s range of more than 1,000 custom product formulations, including powder blends, liquids and oil dispersions, as well as formulation support.