Kinderhook, N.Y.-based Maple Hill Creamery says it released the nation’s first zero-sugar organic ultrafiltered milk. The average serving of milk has 12 grams of sugar; Maple Hill’s soft-filtering process skims out the sugar, carbs and lactose from the milk, but retains the farm-fresh taste and nutrition.

“The word that comes to mind when I think about zero-sugar organic milk is freedom,” said Carl Gerlach, CEO of Maple Hill. “It’s freedom to enjoy cow’s milk without the worry or guilt over sugar, carbs or lactose. Freedom for parents to provide nutritious milk to their children with no sugar or sweeteners. Freedom to have milk in your coffee again. All from a brand that consumers trust.”

Maple Hill says the zero sugar organic whole milk contains 8 grams of protein and 110 calories, and the reduced-fat variety contains 8 grams of protein and 80 calories.

“Maple Hill has been growing the industry from the very beginning when we started doing dairy differently and making the highest-quality products sourced from small family farms in New York,” said Julia Joseph, co-founder of Maple Hill. “Our new zero-sugar organic milk pushes the envelope yet again, bringing a product to the shelf that has never been done before.”

Maple Hill says the new offering is available nationwide at Whole Foods Market.