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    Dairy Alternatives

    International Delight partners with comedian and actress Retta

    She will serve as the brand’s first ever ‘Creamerista.’

    Retta Creamerista
    October 15, 2019

    International Delight, a coffee creamer brand of Danone North America — headquartered in Broomfield, Colo., and White Plains, N.Y. — said it is teaming up with comedian and actress Retta. Retta will serve as the brand’s first-ever Creamerista — a creamer expert who’s flavor obsessed and adds creamer to her coffee every day.

    The brand said it is also looking for one lucky fan to be crowned the next Creamerista. Consumers may visit InternationalDelight.com/creamerista until Oct. 16 to take the Creamerista Quiz and see if their creamer obsession lives up to the test. The winner, announced via Retta’s Instagram stories on Oct. 18, will win 1,013 bottles of International Delight creamer.

    KEYWORDS: coffee creamer dairy marketing strategy

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