Edwardsville, Ill.-based Prairie Farms Dairy said it launched 18 new ways to snack with the introduction of small-batch cream cheese spreads in 3.5-ounce cups and small-batch ice cream pints. The cream cheese spread and ice cream lineups feature one-of-a-kind flavors within their respective categories, including Honey Vanilla and Sea Salt Caramel cream cheese spreads and The Hill and Savannah Fudge Pie ice cream. A total of six cream cheese flavors and 12 ice cream flavors are included in the snacking launch.
“Launching 18 new snacking options is an extraordinary first for Prairie Farms. Our new products and flavors address the thriving snacking category, which has seen unprecedented growth — despite pandemic-driven changes in shopping and working routines,” said Rebecca Leinenbach, vice president of marketing and communications for Prairie Farms. “Our cream cheese spreads and ice cream offer convenience, value and permission to indulge. The flavor variety makes personalized snacking easy for all family members.”
Prairie Farms said the small-batch cream cheese spreads are made with award-winning Neufchatel cheese. The 3.5-ounce cups are available in six flavors: Garden Veggie, Honey Vanilla, Onion & Chive, Plain, Sea Salt Caramel and Strawberry. Prairie Farms small-batch ice cream pints are available in seven classic flavors: Belgian Chocolate, Black Walnut, Butter Pecan, Cookies ‘N Cream, Homemade Vanilla, Vanilla, Vanilla Bean. They also come in five custom combos: Caramel Praline Pecan, Savannah Fudge Pie, Salted Caramel Toffee Brittle, Strawberry Shortcake and The Hill.
According to Prairie Farms, support for the products’ launch includes weekly giveaways, in-store point-of-sale promotion, video content spotlighting behind-the-scenes visits with Chef Rob on his inspiration for creating the custom-blended ice cream flavors, and much more. The ice cream pints and cream cheese spreads are now available in the freezer and dairy sections of retail and foodservice outlets throughout the Midwest and parts of the South.
