Dairy Farmers of Canada and Lactalis Canada announced that Lactalis Canada will begin featuring the iconic Blue Cow logo on yogurt products marketed under the Astro and Stonyfield brands this year. In adopting the Blue Cow logo on these brands, the company is helping consumers recognize products made with 100% high-quality, nutritious Canadian milk, produced in accordance with some of the most stringent standards in the world.
Toronto-based Lactalis Canada first began adopting the Blue Cow logo in 2018, and has since committed to rolling it out on hundreds of milk, cream and cheese products under the Lactantia, Beatrice, Black Diamond, Cracker Barrel and P'tit Quebec brands. The Blue Cow will now appear on more than 55 additional products under the Astro and Stonyfield yogurt brands. Lactalis Canada will also feature the logo on the company's digital advertising and in-store (point-of-sale) signage, the companies said.
"The Blue Cow is widely recognized as a symbol of dairy farmers' dedication and pride in producing 100% high-quality Canadian milk, and their high standards in the areas of animal care, food safety, milk quality and sustainable production," said Pierre Lampron, president of Ottawa, Ontario-based Dairy Farmers of Canada. "As one of the largest processors in Canada, Lactalis Canada's decision to feature the logo on Astro and Stonyfield yogurts speaks volumes about the trust consumers, processors and retailers have in our practices, and we are thrilled to expand our partnership further."
Inspired by the simple, natural purity of milk, the logo provides clarity to consumers that the milk used in the dairy products they buy was produced with care by Canadian farmers, the companies said. In just a few short years since its launch, it has already become one of the most recognized and most trusted brands in the country. Eight out of 10 Canadian consumers are now familiar with the logo.
"As long-standing supporters of Canadian dairy farmers and the sustainability of our industry at large, we are pleased to extend our partnership with Dairy Farmers of Canada on the Blue Cow logo initiative with our Astro and Stonyfield brands," said Mark Taylor, president and CEO of Lactalis Canada. "As part of our essential role in feeding the nation, we understand our important responsibility to inform consumers of the high-quality Canadian milk and milk ingredients that make up our healthy and nutritious dairy products."
The logo is underpinned by proAction, the industry's robust quality assurance program under which Canadian farmers demonstrate high standards in areas such as milk quality, food safety, sustainability and animal care, the companies added.