Mifroma, Elizabeth, N.J., said it released brand-new packaging and updated labels for its North American cheese line. The changes includea  a modernized product image and help to emphasize the premium nature of the cheese.

“We are thrilled to introduce our new labeling, which clearly meets consumer informational demands,” said Al Baca, Mifroma’s East Coast regional sales manager. “In identifying our hand-crafted cheeses, we have incorporated attractive product images of original cheese forms, usage suggestions and attributes that are significant to our consumers. Our labeling is designed to attract the consumer to the cheese case, provide information and sell cheese!”

The new labels highlight the important qualities of Mifroma’s cheeses, including their grass-fed milk source. Additionally, the Gruyere’s cheese label clearly states, “cave aged,” as well as the length of aging. The new labels will appear on Mifroma’s 7-ounce and 4.9-ounce Gruyere, 7-ounce Cave Aged Gruyere, 7-ounce and 4.9-ounce Emmentaler and 7-ounce and 4.9-ounce Switzerland Swiss. The new look will help communicate and celebrate Mifroma’s high quality and commitment to excellent cheese, the company said.