Bubbies Homemade Ice Cream & Desserts, Aiea, Hawaii, said it will begin shipping its mochi ice cream in new individually wrapped packaging to grocery stores and natural retailers across the country this fall. The new packaging marks the reopening of Bubbies mochi self-serve freezers that been a grab-and-go snack destination for customers looking to mix and match their favorite flavors. Earlier this spring, these in-store freezers were scaled back in retail stores due to an abundance of caution regarding COVID-19.
At a time when consumers are more conscious than ever before about food safety and health, Bubbies said its individually wrapped mochi ice cream ensures enhanced protection from environmental elements and cross-contamination, in addition to promoting increased product freshness longevity. The new packaging also provides consumers with a more convenient way to enjoy the offering on the go or at home.
“Given the current climate, we know that today’s consumers are more focused than ever on keeping themselves and their families safe,” said Kate Cline, vice president of marketing, Bubbies. “We’re proud to offer the same delicious … mochi ice cream that people know and love, but with this update to our self-serve freezers, we can ensure that consumers won’t have to worry about food safety.”
Bubbies said its in-store self-serve freezers will debut throughout the fall with varieties such as Mango, Green Tea, Strawberry, Passion Fruit, Triple Chocolate, Pistachio, Blood Orange and Vanilla, as well as vegan Strawberry and Chocolate. Additional flavors from the brand’s portfolio, including its line of Cookie Dough Ice Cream Bites, will follow in early 2021.
Like all other Bubbies products, individually wrapped varieties are made with only real, non-GMO ingredients and are gluten-free. The mochi has a suggested retail price of $1.49-$2.00 per piece, the company said.