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    Dairy Processor NewsIce Cream/Novelties

    My/Mochi giving away ice cream in exchange for ‘Mmm Faces’

    The maker of mochi ice cream snacks is celebrating National Ice Cream Day all month.

    MyMochi Mmm Face

    Everyone who shows off their “Mmm Face” by sharing on their social channels will receive a free box of My/Mochi ice cream and will also be entered in a sweepstakes for the chance to win a one-year supply of My/Mochi ice cream.

    July 2, 2021

    My/Mochi Ice Cream said it is inviting ice cream lovers everywhere to show off their “Mmm Face,” that special face snackers can't help but make while My/Mochi melts their mouth's mind, in exchange for free My/Mochi ice cream and a chance to win “more mochi balls than the mouth can handle.”

    My/Mochi’s “Mmm Face” campaign challenges mochi lovers to embrace the feeling of biting into My/Mochi treats and showing the world the face they make when experiencing “total, uncontrollable ecstasy.” Everyone who shows off their “Mmm Face” by sharing on their social channels will receive a free box of My/Mochi ice cream and will also be entered in a sweepstakes for the chance to win a one-year supply of My/Mochi ice cream, just in time to celebrate National Ice Cream Day on July 18, the Los Angeles-based company said.

    To keep the steamy celebrations going, My/Mochi also said it is making its OnlyFans debut as the first brand to ever partner with OnlyFans creators. Users of the platform will have exclusive access to My/Mochi's “creamiest, dreamiest snacking content.”

    "National Ice Cream Day is our favorite day of the entire year, and we wanted to celebrate all month long — so we're heating things up with an all new kind of pillowy talk,” said Russell Barnett, managing director and chief marketing officer, My/Mochi Ice Cream. “We're challenging snackers to show us what My/Mochi's desquishiousness does for them by sharing their Mmm Face with the world — even if that means getting a little NSFW. Our fans clamor for close-up mochi-ball-on-mochi-ball content, so this year, we're giving the people what they want and taking never before seen My/Mochi content to the OnlyFans platform, offering a curious glimpse into our most droolworthy side."

    For more information about the Mmm Face campaign, visit www.mymochi.com/mmmface. Check out My/Mochi's OnlyFans page at https://onlyfans.com/mymochi for National Ice Cream Month content.

    KEYWORDS: ice cream ice cream marketing mochi

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