Four suppliers form IncuBev, a turnkey go-to-market solution for beverage brands
Haney, PTI, Symrise Flavors and Califormulations joined forces.
IncuBev, Holland, Ohio — a collaboration among four companies with significant beverage commercialization expertise — said it was launched to help brand owners bring their beverages to market faster by offering a unique turnkey project management solution. The companies are harnessing their collective knowledge and expertise to dramatically accelerate pre-commercial activities, including product development, package conceptualization, prototyping, and activation for consumer testing and concept validation,
IncuBev said its alliance includes Cincinnati-based Haney, a Packaging Microfactory; Hawthone, N.Y.-based PTI, a provider of packaging development; Holzminden, Germany-based Symrise Flavors, a supplier of natural flavor and nutrition solutions; and Columbus, Ga.-based Califormulations LLC, a unique provider of beverage formulas and small-scale production for commercialization trials.
All four companies have experienced the challenges beverage brands encounter when trying to successfully navigate the choppy go-to-market waters. By harnessing the critical functions of beverage formulation, package design, contract manufacturing and logistics under one alliance, the IncuBev family of companies said they hope to remove those pain points and guide brand owners to successful brand introductions.
“What differentiates IncuBev is that collectively, we are a single source that provides the flavor, the packaging, the printing and the filling,” said Paul Graham, president, Symrise Flavors NA. “The result is a true end-to-end beverage development ecosystem, from innovation to commercialization.”
For brand owners facing the challenges of consumer testing and validation for their new beverages, line extensions and product improvements, IncuBev said its multi-phase approach delivers speed, efficiency, focus and agility from sources with a proven track record of commercialization solutions. To learn more about IncuBev visit www.IncuBev-usa.com.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
