dairy marketing strategy - Page 1

The importance of trade promotion for dairy

Achieving the best value for trade spend is critical for a brand’s continued growth, gain in market share and profitability.

Rajeev Prabhakar

July 7, 2021

Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.

MilkPEP CEO Yin Woon Rani: Focus on the ‘C’ in CPG for dairy marketing

Dairy marketers need to reach today’s consumers, particularly younger consumers, in fresh ways.

February 25, 2021

In a Feb. 24 fireside chat presented by the Washington, D.C.-based International Dairy Foods Association's (IDFA) Women in Dairy, MilkPEP CEO Yin Woon Rani said dairy brands need to focus on “what’s great” about milk and other dairy products and present those attributes in fresh ways to really get attention and broaden the products’ appeal among younger consumers.

DMI, Subway collaborate on hunger, youth programs

DMI also is launching programs to showcase dairy’s essential role in helping families, youth navigate new normal.

September 25, 2020

Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.

Darigold launches Darigold FIT Instagram contest

Instagram followers may enter for a chance to win cash prizes and more.

August 17, 2020

Darigold Inc., Seattle, announced the “Milk on a Mission” Instagram contest centered on its Darigold FIT milk.

International Delight partners with comedian and actress Retta

She will serve as the brand’s first ever ‘Creamerista.’

October 15, 2019

International Delight, a coffee creamer brand of Danone North America — headquartered in Broomfield, Colo., and White Plains, N.Y. — said it is teaming up with comedian and actress Retta.

Avoid 3 common mistakes when launching a dairy food product

If your new product is failing to connect with customers, think twice before heading back to the drawing board.

Josh White

October 8, 2019

Browsing a dairy food display can be confusing for consumers. With so many brands touting similar benefits, from “non-GMO” and “high in protein” to “gluten-free” or “low in sugar,” it’s easy for buyers to get lost in a sea of sameness.

Borden Dairy Co. launches video campaign

The campaign, which features families enjoying Borden dairy products, will run through Nov. 17.

September 20, 2019

Borden Dairy Co. said it launched a new video campaign that features families enjoying its Borden dairy products.

ADPI to highlight Dairy Protein Messaging Initiative at annual meeting

The meeting will feature a panel discussion centered on findings, actions tied to the initiative.

April 18, 2019

The meeting will feature a panel discussion centered on findings, actions tied to the initiative.

Teach and tell are the keys to marketing cheese successfully

Teach and tell to market cheese successfully

Storytelling and education are important when it comes to connecting consumers with cheese.

Abrielle Backhaus Kathryn Pereira

May 8, 2018

Imagine cheese carefully handcrafted by someone trained in a top artisanal cheesemaking course in Wisconsin. The individual is so passionate about cheeses that each vat of curd is stirred by hand, and the product is closely monitored throughout the entire cheesemaking process.

Retailer insights

What’s On the Minds of Retailers? Insights From FMI 2012

Vivien Godfrey

May 25, 2012

Grocery retailers are getting more technology savvy and leveraging their capabilities to mine extensive data about their shoppers. Everything from how many times a shopper visits to which items they purchase the most is captured and used to build and enhance their customer loyalty programs as well as increase shopper frequency and basket size. Many CPG companies are tapping into the availability of retailers’ highly sophisticated data.