This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • DAIRY INDUSTRY NEWS
  • PRODUCTS
    • Best of ...
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • New Products
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
  • MEDIA
    • Behind the Scenes
    • Dairy Foods TV
    • Digital Brochures
    • Interactive Product Spotlights
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Directory eBook
    • Dairy Plants USA
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Exporter of the Year
    • Dairy Processor of the Year
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • eBooks
    • Market Research
    • Membrane Technology Forum
    • Supplier Spotlights
    • Tradeshows and Events
    • White Papers
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • Subscribe
    • Columnists
    • Dairy 100
    • State of the Industry Report
    Home » Keywords » dairy marketing strategy

    Items Tagged with 'dairy marketing strategy'

    ARTICLES

    Blog

    The importance of trade promotion for dairy

    Achieving the best value for trade spend is critical for a brand’s continued growth, gain in market share and profitability.
    Rajeev prabhakar
    Rajeev Prabhakar
    July 7, 2021

    Leaders in the dairy industry are increasingly more aware of how competition has grown, with brands spending hundreds of millions of dollars for shopper loyalty.


    Read More
    dairy foods news

    MilkPEP CEO Yin Woon Rani: Focus on the ‘C’ in CPG for dairy marketing

    Dairy marketers need to reach today’s consumers, particularly younger consumers, in fresh ways.
    February 25, 2021

    In a Feb. 24 fireside chat presented by the Washington, D.C.-based International Dairy Foods Association's (IDFA) Women in Dairy, MilkPEP CEO Yin Woon Rani said dairy brands need to focus on “what’s great” about milk and other dairy products and present those attributes in fresh ways to really get attention and broaden the products’ appeal among younger consumers.


    Read More
    Undeniably Dairy logo

    DMI, Subway collaborate on hunger, youth programs

    DMI also is launching programs to showcase dairy’s essential role in helping families, youth navigate new normal.
    September 25, 2020

    Subway sandwich franchises nationwide will generate more money for GENYOUth’s Emergency School Meal Delivery Fund and build awareness about the checkoff’s support for youth wellness through Fuel Up to Play 60.


    Read More
    Darigold FIT Instagram contest

    Darigold launches Darigold FIT Instagram contest

    Instagram followers may enter for a chance to win cash prizes and more.
    August 17, 2020

    Darigold Inc., Seattle, announced the “Milk on a Mission” Instagram contest centered on its Darigold FIT milk.


    Read More
    Retta Creamerista

    International Delight partners with comedian and actress Retta

    She will serve as the brand’s first ever ‘Creamerista.’
    October 15, 2019

    International Delight, a coffee creamer brand of Danone North America — headquartered in Broomfield, Colo., and White Plains, N.Y. — said it is teaming up with comedian and actress Retta.


    Read More
    Blog

    Avoid 3 common mistakes when launching a dairy food product

    If your new product is failing to connect with customers, think twice before heading back to the drawing board.
    Josh White
    October 8, 2019

    Browsing a dairy food display can be confusing for consumers. With so many brands touting similar benefits, from “non-GMO” and “high in protein” to “gluten-free” or “low in sugar,” it’s easy for buyers to get lost in a sea of sameness.


    Read More
    dairy foods news

    Borden Dairy Co. launches video campaign

    The campaign, which features families enjoying Borden dairy products, will run through Nov. 17.
    September 20, 2019

    Borden Dairy Co. said it launched a new video campaign that features families enjoying its Borden dairy products.


    Read More
    dairy foods news

    ADPI to highlight Dairy Protein Messaging Initiative at annual meeting

    The meeting will feature a panel discussion centered on findings, actions tied to the initiative.
    April 18, 2019

    The meeting will feature a panel discussion centered on findings, actions tied to the initiative.


    Read More
    Teach and tell are the keys to marketing cheese successfully

    Teach and tell to market cheese successfully

    Storytelling and education are important when it comes to connecting consumers with cheese.
    Abrielle Backhaus Kathryn Pereira
    May 8, 2018

    Imagine cheese carefully handcrafted by someone trained in a top artisanal cheesemaking course in Wisconsin. The individual is so passionate about cheeses that each vat of curd is stirred by hand, and the product is closely monitored throughout the entire cheesemaking process.


    Read More
    Vivien Godfrey ceo MilkPEP
    Retailer insights

    What’s On the Minds of Retailers? Insights From FMI 2012

    Vivien Godfrey
    May 25, 2012

    Grocery retailers are getting more technology savvy and leveraging their capabilities to mine extensive data about their shoppers. Everything from how many times a shopper visits to which items they purchase the most is captured and used to build and enhance their customer loyalty programs as well as increase shopper frequency and basket size. Many CPG companies are tapping into the availability of retailers’ highly sophisticated data. 


    Read More
    Subscribe For Free!
    • eMagazine Subscription
    • Dairy Foods News & Views eNewsletter
    • Online Registration
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Popular Stories

    mooville

    Moo-Ville Creamery is pushing the butterfat limits

    healthy gut microbiome

    New postbiotics support a healthy microbiome

    Sargento Foods logo

    Sargento Foods to acquire string cheese producer Baker Cheese Factory




    Dairy Foods Buyers Guide and Sourcebook

    Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

    Start your RFP

    Browse our Buyers Guide and Sourcebook for equipment, distribution, ingredients, quality control, and much more!

    Find Suppliers

    Events

    May 26, 2022

    Get Creative with Dairy Flavors

    The right flavor or flavor combination can add excitement to — and encourage trial of — new dairy products such as ice cream, cultured dairy products and dairy beverages. Conversely, the wrong flavor or flavor combination can result in new product failure.

    June 14, 2022

    Membrane Technology Forum

    The Membrane Technology Forum is the premier live event in the commercial membrane and membrane technology sector. This event covers the most important concepts and ideas from the fundamentals of membrane technology, fouling, and cleaning, to emerging new technologies and applications with real-world case studies discussing the problems, proposed solutions you can use today, and final results. The Membrane Technology Forum is the go-to event for processors, plant managers, engineers, chemists, equipment manufacturers, research & development professionals, sales & marketing specialists, technicians, and anyone working with membrane filtration.  The program features informative technical sessions covering current topics and emerging trends. Attendees will gain fresh ideas and proactive solutions to help their companies evolve with the changing trends in membrane technology.

    View All Submit An Event

    Products

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

    See More Products
    Coronavirus and the Dairy Industry

    Get our new eMagazine delivered to your inbox every month.

    Stay in the know on the latest dairy industry trends.

    SUBSCRIBE TODAY
    • More
      • Connect With Dairy Foods
      • Media Kit
      • Contact Staff
      • Order Reprints
      • Food & Beverage Brands
      • Newsletter
      • Current Issue
      • Subscribe
      • Want More?
      • Survey And Sample
    • Helpful Links
      • Dairy 100 List
      • Dairy Plants USA Database
      • Dairy Prices
      • Interstate Milk Shippers List
      • Milk Pasteurization: The Effects of Time and Temperature
      • National Conference on Interstate Milk Shipments
      • Standards of Identity for Dairy Products
    • Multimedia
      • Videos
      • Podcasts
      • Behind the Scenes
      • Galleries
      • Periodic Table of Dairy Foods
      • Monthly Poll Question
      • Dairy Facts & Stats
    • Advertise
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2022. All Rights Reserved BNP Media.

    Design, CMS, Hosting & Web Development :: ePublishing