Westby Cooperative Creamery said it is giving its 6,280-gallon silo on Main Street in Westby, Wis., a facelift by wrapping it to look like a giant cottage cheese container. The change pays homage to the area’s dairy heritage and designation as “The Cottage Cheese Capital of Wisconsin.”
“With 13 to 14 million pounds of cottage cheese leaving this facility on a yearly basis, we thought it would be fitting to create a visual representation of this work and the work of our 175 farmer-owners,” said Pete Kondrup, the creamery’s general manager.
Technically speaking, the silo does not hold cottage cheese. This silo most often holds yogurt, Westby Cooperative Creamery noted, but the creamery is best known for its World Championship 4% small curd cottage cheese, and the wrap will help emphasize this prestigious recognition.
The installation will be completed by Shawn Engh of Signs by Shawn, Viroqua, Wis. The material used to wrap the silo is a 3M Scotchcal vinyl with a UV laminate to protect it. It will adhere by adhesive backing much like a vehicle wrap, the creamery said.
“I have done some large billboards, but this might be the most interesting project,” Engh said.
The installation is expected to be complete by the end of July.