Skyr company Icelandic Provisions announced the launch of its partnership and social media fundraiser for Frontline Foods, a grassroots organization that supports local independent restaurants and works with them to feed front-line workers battling the COVID-19 pandemic. Beginning this week and on May 19 via social media, the New York-based company said it will match each and every donation made by its community up to $10,000.

Those interested in supporting Frontline Foods will be able to do so HERE and via the link in Icelandic Provisions’ bio. One-hundred percent of donations go directly to local restaurants, Icelandic Provisions said, and $50 dollars can feed a team of three to five front-line workers.

To date, Frontline Foods has activated in 55 cities nationwide and currently supports 920 restaurants while delivering 350,000 meals to the 600 front-line teams that they serve, the company noted. The donation-based platform, launched in March, partners with local restaurants that have been impacted by the pandemic to feed those clinicians working on the front lines at hospitals and other medical facilities.

Driven by employees’ desire to do something and help their communities, Icelandic Provisions has been working with New York City organizations since mid-March, when it announced its support of City Harvest. Since then, the company has arranged for weekly deliveries of roughly 30,000 cups of skyr while committing to support other giving efforts important to their employees. Notably, over the past several weeks, company also donated to Baby2Baby to support its COVID-19 relief efforts and sent product to Gertie to support local hospitality workers.