Jamba, with Oikos and So Delicious Dairy Free, launches program to honor front-line heroes
The Whirl’d Of Good campaign extension will provide smoothies to nurses, doctors, teachers, mail carriers, grocery workers and more.
Jamba, an Atlanta-based provider of on-the-go freshly blended fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed juices and shots, boosts and bites, announced a partnership with Danone North America brands Oikos Greek yogurt and So Delicious Dairy Free to help honor front-line heroes amid the COVID-19 pandemic.
To give back to the nurses, doctors, teachers, mail carriers, grocery workers and more, Jamba fans may buy a smoothie or bowl for delivery via the Jamba app or on jamba.com May 6-13, coinciding with this year’s National Nurses Week. For every smoothie or bowl purchased, Jamba said it will donate a smoothie to one of these heroes.
“We’re honored to partner with Oikos and So Delicious to show our appreciation for everyone putting their lives on the line to keep us safe and deliver goods,” said Geoff Henry, president of Jamba. “We are excited to support our local heroes, bringing smiles to their faces and giving them a boost during their oftentimes long and challenging shifts. We’re looking forward to delivering thousands of smoothies to heroes in communities across the country.”
The partnership with Oikos and So Delicious builds on Jamba’s pre-existing Whirl’d Of Good campaign, which aims to show appreciation for community members on the front lines of the COVID-19 pandemic. Originally launched in March, the campaign’s goal is to deliver 30,000 smoothies by the brand’s 30th birthday celebration on June 21, the company said.
Jamba said it has already shared a “Whirl’d Of Good” by delivering more than 3,000 smoothies in surprise drops made to heroes at local hospitals, assisted living facilities, medical centers, mail and distribution centers, grocery stores and more in cities across the country. Partnering with Oikos and So Delicious will help the smoothie leader expand its reach and deliver more smoothies to those serving our local communities.
"Danone North America is on a mission to bring health through food to as many people as possible. We're proud to partner with Jamba on this initiative and recognize those that are going above and beyond to serve their communities during this time," said Luisa Robinson, marketing director of strategic growth channels for Danone North America. "Oikos and So Delicious are the brands behind some of Jamba’s favorite menu offerings, and we join Jamba in thanking our local heroes with something that brings energy and joy to their day."
To participate, Jamba fans may order a dairy or plant-based smoothie or smoothie bowl for delivery via the Jamba app or jamba.com, and Jamba, Oikos and So Delicious will donate a smoothie to a hero doing a #WhirldOfGood in their community. Starting May 6, Jamba fans may nominate a specific hero for consideration by visiting https://www.jamba.com/whirldofgood and fill out the online nomination form.