Retail dairy sales continue to soar
But some shoppers are frustrated with dairy product shortages, limits, according to IDDBA’s latest ‘COVID-19 Impact’ report.
The International Dairy-Deli-Bakery Association (IDDBA), Madison, Wis., said it released its third “COVID-19 Impact” report. The latest report focuses on the week of April 5, where food sales continued to show highly elevated levels, with center store food dollars up 29.4% over the comparable week in 2019.
“Dairy had two very strong weeks, and sales remained elevated the first week of April, at 30.6% higher than the comparable week in 2019,” the report noted.
Shoppers expressed both understanding and some frustration with the shortages of dairy items in their stores, according to the report. It appears disproportionately more of the deli meat dollar is going to pre-packaged meat amid COVID-19 sales. Bakery saw more dollars shift from the in-store bakery to the bakery aisle.
Access the full report here.
IDDBA and IRI’s Jonna Parker will host the weekly COVID-19 Impact Report webinar on Thursday, April 16 at 11:00 a.m. CST. The webinar will break down and debrief the reports, and attendees will also be able to ask questions, IDDBA said. Register for the webinar here.