Old El Paso announces search for ‘America's Cheesiest Family’

Families nationwide may submit a cheesy family photo for the chance to win weekly prizes.

Old El Paso, a brand of Minneapolis-based General Mills, announced a search to find “America's Cheesiest Family.” Over the next 10 weeks, the brand — which recently released a shredded cheese portfolio — is paving the way to Cinco de Mayo with tacos while looking for families who best represent what it means to be cheesy.

Entrants are encouraged to creatively answer the question of what makes them America's Cheesiest Family through a photo submission. Those who submit will have the chance to win a variety of prizes, ranging from electronics and sporting tickets to a family trip for four. All valid submissions must include some form of cheese in the photo, Old El Paso said.

"Old El Paso cheese believes every family is a cheesy family at heart,” said Katie Egan, director of marketing, Old El Paso cheese. “This contest came about to celebrate the people we share our meals with and how we can add to the enjoyment with our new line of shredded cheese. We're so excited to expand this well-known brand into the dairy aisle and provide consumers with one more way to make entertaining and every taco night a success."

From Feb. 27 through Cinco de Mayo, interested families may submit a family photo that creatively incorporates cheese at www.CheesiestFamily.com for the chance to win weekly prizes such as tablets, a television, sporting tickets and more. The grand prize winner will receive a four-day/three-night trip for four to Yellowstone National Park, which includes round-trip economy class air transportation, an SUV car rental, accommodations at the Lake Yellowstone Hotel & Cabins and a private tour of the area, Old El Paso said.

Winners will be randomly selected throughout the first nine weeks of the contest, and the grand prize winner will be selected by a panel of judges looking for the most creative and original photo that captures what is means to be America's cheesiest family. For full prize details and the contest terms and conditions, visit www.CheesiestFamily.com.