Wild Rose debuts Lulubelle’s Creamery brand
A variety of organic milk products will be offered under the new local dairy brand.
Wild Rose Foods, Portland, Ore., said it introduced Lulubelle’s Creamery, a new dairy brand of of local organic milk produced at Wild Rose Foods’ Lulubelle Creamery. Wild Rose was founded by Chuck Eggert, who also started Basics, an emerging network of local grocery stores.
According to the company, Lulubelle’s Creamery produces fresh milk products from Wild Rose Foods’ own Willamette Valley dairies, where cows graze on organic pastures and eat organic alfalfa grown at its farm in eastern Oregon. The milk is a blend from both Holstein and Jersey cows, which produces a higher-fat premium milk with a creamier texture.
“We think there’s room for a local dairy committed to organic practices with a focus on flavor and innovation,” said Eggert. “Our goal is to make products as accessible as possible using milk from our own cows bottled at our own creamery. We’re creating a new model for dairy to show what’s possible with the latest technology, a commitment to animal care and restorative practices.”
Wild Rose Foods said Lulubelle’s Creamery products include cream-on-top whole milk sold in environmentally friendly half-gallon glass bottles in Plain and Chocolate varieties. The brand is also available in one of the first local ultrafiltered high-protein varieties. With over 16 grams of protein per serving, Lulubelle’s Creamery ultrafiltered milk comes in half-gallon and 16-ounce sizes in Plain, Chocolate, Almond, Chocolate Almond and limited-edition Eggnog flavors.
Lulubelle’s is available at Basics, New Seasons, Market of Choice and a handful of other natural grocers throughout Oregon. It has a suggested retail price of $4.99 for a half-gallon of organic whole milk is. At Basics, the whole milk retails for $3.99 due to the direct-to-store model; ultrafiltered high-protein milk retails for $4.49.