Good Culture, Irvine, Calif., said it launched wellness probiotic gut shots. A new category for Good Culture, the organic shots combine the efficacious probiotics in cultured kefir with functional ingredients such as turmeric, matcha, chaga and collagen, marking the next chapter for the cultured foods brand.
“Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics,” said Jesse Merrill, co-founder and CEO of Good Culture. “As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy, on-the-go way to get your daily dose of gut-friendly probiotics. With our kefir shots, we’re excited to provide consumers with an option that is both delicious and functional.”
Rich in probiotics and protein, kefir is a unique cultured dairy product that tastes like a tart, refreshing and drinkable yogurt. Good Culture said its gut shots start with a base of kefir made from pasture-raised cowsthat supports digestive health and boosts immunity, while rebalancing gut flora and improving digestion. The 50 billion live and active cultures are what give Good Culture’s kefir its gut-friendly strength.
Good Culture’s offering is lightly sweetened with sweet potato juice and coconut sugar for a lower glycemic index and contains no synthetic hormones, preservatives or gums. The company said its shots are available in 3.4-ounce sizes in four varieties: Pineapple + Turmeric to support brain function and joint health; Vanilla + Collagen to strengthen hair, skin and nails; Chai + Matcha to create calm, focused energy for mind and body; and Chocolate + Chaga to boost energy and deepen immunity. The shots will be available at Whole Foods Market stores nationwide in November.