At first glance, it seems that milk hasn’t been dealt the best hand. But the beverage isn’t considering folding: While purchasing numbers have declined in recent years, it’s still present in 91% of American households, according to the September 2019 “Eating Trends: Meat, Dairy, Vegetarian, and Vegan” report from the Packaged Facts division of Rockville, Md.-based MarketResearch.com.
But milk should bet cautiously. Overall, dollar and unit sales are down 1.3% and 2.3%, respectively, during the 52-week period ending Aug. 11, 2019, according to data from Chicago-based market research firm IRI.