FrieslandCampina Ingredients, Amersfoort, the Netherlands, said it brought together its brands Domo, Kievit, DMV and Nutrifeed in a new organization ideally positioned to anticipate and respond to the unique demands of the North American market.
“Everyone knows the nutrition, food and beverage sectors are advancing and diversifying worldwide,” said Rudy Dieperink, president and CEO, North America for FrieslandCampina Ingredients. “Competition and creativity are two of the biggest challenges, so we needed a structure that optimizes our customer-centricity as well as our product offerings.”
The company’s global strategic segments — Early Life Nutrition, Adult Nutrition, Food & Beverages and Animal Nutrition — enable a more focused approach. From optimizing its own product development and enhancing efficiency to improving customers’ speed to market, FrieslandCampina said it expects significant and immediate benefits for its customers.
FrieslandCampina said it will retain its regional headquarters in Paramus, N.J., and major production facility in Delhi, N.Y. Its team of specialists includes both global and local marketing and development experts, who are focused on deepening the company’s understanding of consumer trends and translating them into concepts that drive customer success in-market.
The more unified approach to trend-spotting and product development is already bearing fruit, FrieslandCampina said. A good example of this is the introduction of Non-GMO Project Verified ingredients that will help customers phase out GMOs to respond to the consumer need for GMO transparency and ahead of mandatory U.S. labeling.
“Nutri Whey and Excellion are the first of our ingredients to achieve Non-GMO Project Verified certification,” said Dieperink. “Trust and transparency are central to our business, so this third-party endorsement of our products demonstrates not only their natural credentials, but also the value of our supply-chain control and visibility, from ‘grass to glass.’”
Another example is FrieslandCampina’s speed to market in ketogenic diet solutions, where its expertise in milk proteins and encapsulated fats were combined to create highly specialized ingredients to serve increasing consumer demand for weight management products, the company said.