General Mills' Yoplait has developed a new, six-ingredient yogurt named Simplait. It will be available this month. Simplait follows the launch last month of a 100-calorie-per-serving Greek yogurt.
Rival Dannon has its own clean-label yogurt called Pure, which is made with seven or nine ingredients, depending upon the flavor.
Yoplait Simplait's ingredients are: cultured pasteurized grade A milk, fruit, sugar, corn starch, natural flavor and a vegetable or fruit juice or extract or pectin. The flavors are strawberry, vanilla, peach and blackberry.
A 6-ounce serving contains 7 grams of protein. The suggested retail price is 90 cents for a single-serve cup.
Yoplait reported retail net sales in the United States of $1.499 billion in 2011, which ranks the company 24th on the 2012 Dairy 100, Dairy Foods' annual ranking of North America's largest dairy processors. General Mills is based in Minneapolis.