Borden Dairy partners with Dallas Mavericks, brings milk to American Airlines Center
The Dallas-based dairy brand was selected as the ‘Official Milk of the Dallas Mavericks.’
Borden Dairy said it entered into an official partnership with the Dallas Mavericks and American Airlines Center (ACC) in an exciting move to bring venue guests nutritious options for game and event nights. As part of this partnership, the AAC will now sell milk for the first time ever.
Borden milk products can be found at Pizza Hut concession stands, the Market To Go food stand and Valor Bar & Burger, the company said. For those craving something a bit more indulgent, the Valor Bar & Burger will be serving signature milkshakes made with Borden milk.
In conjunction with the partnership, Borden will also offer exclusive fan experiences, including the opportunity to take a Mavericks player to school, serve as a Borden Milk Honorary Co-Captain at the games, or take home a Borden growth chart featuring a Mavericks player.
“The Mavericks are a beloved team that we are proud to support,” said Joe DePetrillo, chief marketing officer for Dallas-based Borden Dairy. “Their games offer fun, positive energy for the whole family, and we are eager to enhance the fan experience.”
Fans can stay tuned for details about the Borden and Mavericks initiatives by following @BordenDairy on the company’s social media pages.
“The Dallas Mavericks are thrilled to welcome Borden to the partnership family, and the fact that they are based in Dallas is even more exciting. There are so many great aspects to this partnership, including Borden’s commitment to the Dallas community and exclusive experiences for Mavs fans, that we cannot wait to get started,” said Dallas Mavericks CEO Cynt Marshall.