Savencia Cheese USA launches Supreme brie
The specialty cheesemaker sought to make brie more approachable.
Savencia Cheese USA LLC, New Holland, Pa., said it introduced Supreme brie to its range of specialty cheese brands.
Savencia said it set out to reinvent brie — making it highly approachable, full-flavored and supremely creamy. To do so, fresh cream is sourced daily from the farms around the company's Lena, Ill., creamery, and it is pasteurized immediately upon arrival for a consistently creamy taste and texture. The result is a buttery and smooth brie with a thin edible rind. The 7-ounce oval shape can be easily cut into slices, making it simple to serve and enjoy.
"To make Supreme, we source cream and put it into production of brie the same day," said Mikhail Chapnik, vice president of marketing at Savencia. "This focus on freshness creates a creamier, smoother and more spreadable brie that will appeal to a broad audience of cheese lovers who don't typically consider brie."
According to Savenica, Supreme brie launched in grocery stores nationwide on May 20, 2019. Aside from the signature 7-ounce oval in modern blue packaging, Supreme brie also will be available starting this fall in a larger 4.4-pound oval pack for deli departments, as well as single-serve Brie Bites, which are perfect for snacking.