Flavorchem Corp., Downers Grove, Ill., unveiled its new logo and refreshed brand identity. The updated branding symbolizes the company’s commitment to innovation, clean processing and evolution to better serve the changing needs of its local and global clients, Flavorchem said.
Flavorchem’s new logo has a strong green color palette representing its emphasis on natural ingredients and sustainability. Certain key elements of the original logo were captured into the new brand identity as a tribute to the company’s history and legacy.
“This brand evolution embraces the trust and familiarity of our existing relationships while adapting to the ever-changing marketplace,” said Ken Malinowski, president of Flavorchem. “As we start the new year, we will continue to be a trusted resource in flavor and color solutions and show how our focus on global innovation and thought leadership can benefit all existing and future clients.”
Flavorchem said its commitment to innovation and clean processing is evidenced by its investment in a new state-of-the-art innovation center, which is set to break ground later this year. The facility will include an ultra-modern test kitchen with the ability to conduct demonstrations both on-site and remotely; sensory, flavor and applications labs; and a pilot plant boasting the latest aseptic equipment and other proprietary technologies. The innovation center will house research and development, technology and innovation, and marketing departments in an open environment.
“For over 47 years, Flavorchem has focused on helping customers make great-tasting products. Enhancing our core competencies in innovation and service are our top priorities,” Malinowski added.