Today’s ice cream eaters want it all. In a crowded and competitive freezer aisle, some consumers look for brands that distinguish themselves with innovative new flavors. Some want fewer calories and cleaner labels. Others are just looking for an occasion to indulge with over-the-top premium inclusions.
According to Mark Meyer, senior vice president, demand at Wells Enterprises, Le Mars, Iowa, one of the biggest challenges facing today’s ice cream industry is meeting these numerous, often conflicting consumer demands.