Social media network Tasty launches limited-edition ice cream line
The social food network created four flavors based on audience insights.
Tasty, the social food network part of New York-based BuzzFeed, is moving from the virtual world to the freezer aisle. The website, known for its recipe videos, it is joining with Vevey, Switzerland-based Nestlé, with U.S. headquarters in Arlington, Va., to launch Tasty ice cream, BuzzFeed said.
Tasty said the ice cream brand is the first to release exclusively limited-edition flavors. Starting in February, Tasty’s first four flavors will start hitting shelves, and once they sell out, they’re gone. The brand will have two more limited-edition flavor launches in 2019.
"Tasty's accessible lens on cooking and food has changed the way people are eating all across the world," said Talia Halperin, general manager of commerce, Tasty. "Our exclusively limited-edition ice cream gives us the chance to do what we do best —continue innovating in the kitchen and sharing our tastiest creations with consumers."
The first flight of flavors, which was created based on Tasty’s audience insights, include Vanilla Galaxy Twist, Peanut Butter 'S'mores Smash, Chocolate Caramel Pretzel Crunch and White Chocolate Raspberry Lava Cake.
To bring these delicious limited-edition flavors to life, Tasty worked with Nestlé to create and distribute the ice cream.
"Nestlé's commitment to making great-tasting and high-quality ice cream paired with Tasty's daring and different approach to recipe development created the perfect team to bring a whole new approach to the ice cream aisle," said Kerry Hopkins, manager of ice cream innovation at Nestlé Dreyer's ice cream.
Tasty’s limited-edition ice cream is available across the United States in 14-ounce containers at a suggested retail price of $4.99. The second and third flights of flavors will launch in early summer and early fall 2019.