social media for dairy foods and beverages - Page 1

Lifeway Organic Kefir in different flavors inside a refrigerated grocery shelf.

Processor of the Year

Dairy Foods names Lifeway Foods 2025 Processor of the Year

Kefir continues to be a superstar for Lifeway Foods.

December 15, 2025

Lifeway Foods donates $10,000 to wildfire victims, launches National Kefir Day, and is honored as our Processor of the Year!

OSF Flavors unveils Caramel Miso Latte Flavor

Natural powdered product applicable to several food and beverage categories.

September 30, 2025

OSF Flavors announced the launch of its new Caramel Miso Latte Flavor, enabling a range of food and beverage applications to leverage the social media popularity of the flavor.

It’s time for a dairy pep rally

Kathie Canning

March 17, 2020

It's hard to beat a pep rally as a means to spur excitement among a collective high school student body before a big game. It's been a while (quite a while) since I was in high school, but I can close my eyes and still hear the cheers and the fight song thundering in the confines of my school's gymnasium.

New Mexico Milkmaid Cargill Milk Chugging Contest

Cargill and ‘New Mexico Milkmaid’ and team up for Hunger Action Month

Cargill and dairy farmer Tara Vander Dussen are donating to GiveAGallon.com for every participant in the #MilkChugChallenge on Instagram.

September 11, 2019

Cargill, Wayzata, Minn., said it is joining forces with dairy farmer Tara Vander Dussen, also known as “New Mexico Milkmaid,” to get more milk to families in need.

Tasty social network limited-edition ice cream

Social media network Tasty launches limited-edition ice cream line

The social food network created four flavors based on audience insights.

February 14, 2019

Tasty, the social food network part of New York-based BuzzFeed, is moving from the virtual world to the freezer aisle.

Dairy brands turn to social media to encourage consumers to make food more interactive

James Carper

October 9, 2015

How do you make food interactive? (Besides eating it, of course.) Dairy brands turn to social media to encourage consumers to share photos of food on Instagram, Facebook and Twitter.

Ice Cream

LaLoo’s Goat’s Milk ice cream gets social for National Ice Cream Month

July 1, 2014

LaLoo’s Goat’s Milk ice cream offers consumers a chance to win an ice cream social and other prizes by following them on various social media channels.

Consumer promotions

As the ball drops in Times Square, Saputo kicks off 3 promotions for its specialty cheese brands

To support the participating nationwide retailers, Saputo is using in-store shelf talkers with tear pads featuring coupons.

December 30, 2013

Saputo USA, Richfield, Wis., will start 2014 with three new consumer promotions for its Joan of Arc, King’s Choice and Lorraine brands of specialty cheeses.

Online engagement

Outshine fruit bars from Dreyer's/Edy's take a shine to social media

There's deeper engagement on the Experience Project website than what you'd see on Facebook and Twitter.

James Carper

April 30, 2013

In Jim Carper's Dairy Case: Dreyer's (a unit of Nestle USA) changed the name of its Fruit Bars to Outshine. The company turned to a social media site to ask users how they "shine brighter."

Soup nuts

HP Hood is taking it (cream) to the streets with food truck tour of New England

The dairy processor uses every trendy marketing tactic: food trucks, Twitter, Facebook and cause marketing.

November 29, 2012

A food truck, called the "Soup Boutique, Inspired by Hood Cream," is serving two cream-based soups. One soup recipe is prepared by Chef Jonathan Dunn of Lavishly Dunn Catering. The other is created by a local chef at each tour stop.

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Join the husband-and-wife team, Rich and Heather Draper, of the Ice Cream Club Inc., who have implemented food safety practices for more than 40 years, for this fascinating and educational webinar.

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