Häagen-Dazs unveils Emily in Paris limited-edition ice cream
Häagen-Dazs announced a new partnership with Paramount Consumer Products for the show Emily in Paris.
With Season Four streaming on Netflix on Aug. 15, the show is produced by Paramount's MTV Entertainment Studios and created by executive producer Darren Star (Beverly Hills 90210, Sex and the City, Younger).
Häagen-Dazs unveiled its global Be More Emily campaign, including a limited-edition ice cream collection which is now available around the world, alongside pop-up experiences and social media challenges.
Specifically, Häagen-Dazs launched a limited-edition Emily in Paris ice cream collection, featuring Strawberry and Salted Caramel flavors.
Fans around the world can also look forward to a series of activities designed to immerse them in the spirit of Emily and Häagen-Dazs. Pop-up experiences and social media challenges will take place globally throughout August to celebrate the partnership and encourage everyone to enjoy life's sweet moments.
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