Although the overall milk category has been on the decline for decades, bright spots can be found in the flavored and value-added milk segments. And a number of nondairy beverage categories also are in a strong growth mode.

Join Dairy Foods on Sept. 13 at 2:00 p.m. EST for a webinar that takes a look at trends, growth drivers and opportunities in milk and nondairy beverages.

Erin Massey, product development manager for Prairie Farms Dairy Inc., Edwardsville, Ill., will be on hand to talk about trends, the drivers behind those trends, and near-term opportunities in the milk beverage category. In recent years, Prairies Farms has introduced a variety of on-trend, palate-pleasing flavored milk products.

Presenting on the nondairy beverage side will be Jim Watson, senior analyst in Rabobank’s Food & Agribusiness Research group covering the North American beverages sector. He will discuss opportunities and trends within the red-hot ready-to-drink coffee space.

The webinar is sponsored by Cargill and Evergreen Packaging. Click here to register.