The Milk Processor Education Program (MilkPEP), Washington, D.C., said it partnered with U.S. tennis champion Sloane Stephens for the Built With Chocolate Milk campaign. Run by the National Fluid Milk Processor Promotion Board through MilkPEP, the campaign is a multi-faceted program designed to educate athletes and exercisers about the recovery benefits of low-fat chocolate milk after strenuous exercise.
Stephens knows a thing or two about bouncing back, MilkPEP noted. Rising from a broken foot and 957th world ranking to win the biggest tennis tournament in the United States, she has a remarkable comeback story that is a testament to her balanced approach to recovery and self-care. As she looks ahead to playing in Miami — and eventually defending her U.S. title this summer — Stephens will show how she bounces back after each grueling match. For years, Stephens has trusted chocolate milk as the real deal for real recovery.
“Backed by 20-plus studies, low-fat chocolate milk has high-quality protein to build lean muscle and nutrients to help muscles rebound,” MilkPEP said.
Dubbed ‘the next big thing in American tennis,’ Stephens will be the face of the new national Built With Chocolate Milk TV, print and digital campaign, debuting on April 2. Fans will learn her secret to bouncing back match after match and be able to watch exclusive content featuring the star athlete, MilkPEP noted.
“For me, there are no shortcuts. Success takes real work and real recovery,” Stephens said. “I’ve trusted chocolate milk for years. It has nutrients my body needs to get back on the court and gives me the confidence I need to come back practice after practice, match after match. And that’s key for me because I believe that when you have confidence, you can do anything.”
To learn more about the Built With Chocolate Milk campaign and the real science behind the recovery benefits of low-fat chocolate milk — as well as — to watch Stephens’ TV spot and exclusive behind-the-scenes videos, visit BuiltWithChocolateMilk.com. Join the conversation using #RealWorks.