As we reported on earlier this year in "Flavors (and inclusions) rule the ice cream market" unique flavor combinations and out-of-the-box flavors are the “thing” in ice cream. For example, sweet and salty, heat paired with sweet, exotic flavor combinations, alcohol-inspired flavors, and a lot of seasonal flavors are just some of the latest flavor trends showing up in ice cream freezers and even on restaurant menus. Processors are looking for flavor inspiration in a variety of places, from restaurants and chefs to bars and coffee shops. Flavor rules the market.
Though many of the standard ice cream flavors still win at the grocery store, there is room for innovation and consumers are open to it.
According to data from MyWebGrocer (a provider of digital solutions to grocers and CPG brands) these are the most popular flavors in order: